Backblaze (BLZE) investor relations material

Company overview and business performance

• Focused on enabling easy data storage for innovators in an AI-driven world, with $150M ARR split 60% cloud storage (growing 24% YoY) and 40% legacy backup (slightly declining).

• Cloud storage growth driven by surging demand, especially from AI-related companies, which made up 35% of Q1 bookings, up from 25% last year.

• Legacy backup business remains a cash cow with high customer retention (average 9 years), funding innovation and growth in cloud storage.

• Efforts underway to stabilize the legacy business, but not yet guiding to growth until actions prove effective.

AI customer initiatives and product innovation

• Strong reputation among CTOs and AI developers, bolstered by viral marketing and open-source integrations.

• Product-led growth brings in 1,000+ net new signups monthly, many from AI startups.

• Performance-for-dollar and reliability are key differentiators, leading to rapid sales cycles and hyperscaler displacement.

• B2 Overdrive and B2 Neo products address high-throughput needs for AI workloads, with customer feedback driving further innovation.

• Flash memory constraints and rising costs increase demand for efficient hard drive-based solutions.

Go-to-market transformation and sales strategy

• Transitioned from consumer/self-serve to B2B sales, more than doubling average deal size and increasing large customer deals.

• New Chief Revenue Officer hired to enhance outbound demand generation and pipeline predictability.

• Guidance philosophy shifted to focus on predictable demand, excluding large, less predictable deals and overages from guidance.

• Top-of-funnel initiatives like Flamethrower and expanded content drive awareness, especially among AI startups.

• Sales force ramped up and processes re-engineered for efficiency, with AI-driven systems supporting outreach and customer engagement.