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BASE Inc. is a Japan-based company specializing in the development and operation of web services. Founded on December 11, 2012, the company focuses on providing e-commerce platforms, online payment services, and related financing services. BASE Inc. operates through two primary business segments: the BASE segment, which offers an e-commerce platform enabling users to create online shops and a shopping mall app for product purchases; and the PAY segment, which develops and manages PAY.JP for integrating online payments into web services and existing online shops, along with PAY ID, which offers unique ID payment services. The company is headquartered in Tokyo, Japan, and its shares are listed on the Tokyo Stock Exchange.