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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
beaconsmind
beaconsmind (MLBMD) investor relations material
beaconsmind has been delisted
beaconsmind H2 2024 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H2 2024 earnings summary30 Jun, 2025
Executive summary
Achieved CHF 13.1MM in revenue for 2024, a 112% increase year-over-year, driven by recent acquisitions and organic growth.
Adjusted EBITDA reached CHF 2.5MM, up from -0.4MM in 2023, reflecting successful cost optimization and synergy realization.
Major acquisitions (Frederix, Netopsie, Socialwave, T2, Kadsoft, Lokalee, Swissnet AG) transformed the business into two segments: Infrastructure and Software/SaaS.
Expanded international presence, notably in MENA and APAC, and launched new products including a white-label app for location-based marketing.
Strategic focus on integration, cross-selling, and further acquisitions to sustain growth and innovation.
Financial highlights
Net revenue for 2024 was CHF 13.1MM, up from CHF 6.2MM in 2023.
Adjusted EBITDA improved to CHF 2.5MM from -0.4MM year-over-year; EBIT was CHF 0.6MM versus -2.0MM.
Net income for 2024 was CHF 1.3MM, reversing a loss of CHF -3.2MM in 2023.
Cash and cash equivalents increased to CHF 4.4MM from CHF 0.8MM at year-end 2023.
Total assets rose to CHF 24.8MM, up from CHF 19.3MM at the end of 2023.
Outlook and guidance
High single-digit organic growth expected in coming years, with additional growth from internationalization and vertical expansion.
Focus on integrating recent acquisitions, expanding in hospitality, healthcare, and retail, and leveraging cross- and up-selling opportunities.
Continued pursuit of accretive acquisitions and international expansion, especially in MENA and APAC.
Optimistic about sustained profitability and robust growth into FY 2025 and beyond.
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Frequently asked questions
beaconsmind AG specializes in providing technology and software solutions for location-based marketing, primarily serving the retail industry both in Switzerland and internationally. The company's flagship offering, the beaconsmind suite, is a Software-as-a-Service (SaaS) solution designed to enable retail customers to implement push-notification based marketing campaigns in physical stores. This platform offers a modular setup that supports various levels of data collection and analysis, facilitating a tailored approach to location-based marketing. The company operates from locations in Stäfa (Switzerland), Dubai (UAE), and Munich (Germany), and its shares are listed on the Frankfurt Stock Exchange and on Euronext Access Paris.