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BellRing Brands (BRBR) investor relations material
BellRing Brands Morgan Stanley Global Consumer & Retail Conference 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Business overview and differentiation
Focuses on convenient nutrition with $2.3B in revenue, led by Premier Protein (85% of sales).
Operates mainly in the US, with 12% international sales.
Differentiated by high-growth category, leading brand equity, asset-light model, and significant growth runway.
Premier Protein is the top brand in household penetration, repeat, and loyalty in its category.
Asset-light structure enables investment, buybacks, and future M&A flexibility.
Market trends and growth outlook
RTD shakes category grew mid-teens but is stepping down to high single-digit growth, with long-term potential to return to low double digits.
Category household penetration is 50%, with potential to reach 70-75% over five years, mirroring energy drinks.
Long-term revenue growth algorithm revised to 7%-9% from 10%-12% due to scale.
Market share is stable overall, with some loss in club offset by gains elsewhere.
Channel strategy and competition
Club channel remains a priority, with focus on assortment, merchandising, and sampling to maintain leadership.
Increased competition in club, but many new entrants are not sustaining; confidence in retaining top position.
Retailer partnerships and innovation in product formats and placements are key to future growth.
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