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Beter Bed Holding N.V. (BBH B.V.) is recognized as the leading sleep specialist within the Netherlands, focusing on the retail, wholesale, and B2B sectors. The company's core belief is that better sleep leads to happier and more productive individuals. Over the years, Beter Bed has evolved through various strategic changes, including the sale and discontinuation of certain subsidiaries and a focus on core retail activities that include selling bedroom furniture, mattresses, and related products. Their operations have expanded beyond the Netherlands, operating in the bed markets in several European countries. The company is headquartered in Uden, Netherlands, and its shares are listed on the Euronext Amsterdam.