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Blackbird (BIRD) investor relations material
Blackbird Trading update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Subscriber growth and marketing impact
Net paid subscribers for elevate.io increased by 75% in six weeks, reaching 696 at the end of August 2026.
Conversion rates from free to paid users rose from less than 1.0% to 2.67% in August 2026, following product refinements and renewed marketing efforts.
Customer acquisition costs dropped by 65%, reflecting more effective marketing strategies.
The board expresses cautious optimism about maintaining current subscription momentum with continued marketing support.
Product changes and targeted marketing are credited for the recent acceleration in subscriber growth.
Product and market positioning
elevate.io is a browser-based collaborative video editing platform aimed at professional teams and the creator economy.
The platform leverages Blackbird's core cloud-native video technology.
Blackbird plc operates in SaaS, media, entertainment, and content creation markets.
The company also licenses its technology to other video companies under the 'Powered by Blackbird' model.
- Disciplined growth continues as Elevate nears product-market fit and Blackbird posts annual profit.BIRD
H2 2025 - EBITDA positive, cost cuts, and a £2.1m fundraise support disciplined growth and user focus.BIRD
H1 2025 - Revenue fell 30% but elevate.io user growth accelerated, with strong cash reserves for scaling.BIRD
H1 2024 - Order book up 3%, elevate.io gains traction with 2,200 MAUs and 100 paid subscribers.BIRD
H2 2024
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