Blue Apron Investor Relations Material

Blue Apron Holdings, Inc. is a technology-enabled meal delivery service that delivers original recipes with fresh and seasonal ingredients. The Company's platform features a mix of hand-selected recipes and chef-tested "Steps" that creates a market-leading product offering, proprietary technology platform as well as operational infrastructure that enable it to prepare, package and deliver meals to customers across the United States and Canada. Blue Apron offers convenience, personalized experiences and access to professionally made recipes without the time involved in grocery shopping or the tools required to prepare meals on its subscription-based platform. Blue Apron democratizes access to culinary expertise by pairing the best chefs in the country with customers at an affordable price. Blue Apron Holdings, Inc. was founded in 2012 and is headquartered in New York, New York.