Blue Moon Group (6993) investor relations material

Executive summary

• Revenue for the six months ended 30 June 2026 was HK$2,882.8 million, down 5.1% year-over-year, with a narrowed net loss of HK$192.5 million, a 55.8% reduction from the prior year.

• Gross profit margin remained stable at 57.1%, with improved operational efficiency and cost control driving a significant reduction in selling and distribution expenses.

• The Group continued to optimize its channel structure, expand its offline network, and enhance knowledge-based marketing, supporting stable business development.

Financial highlights

• Revenue decreased to HK$2,882.8 million from HK$3,036.8 million year-over-year.

• Gross profit was HK$1,645.7 million, down 6.7% year-over-year; gross margin slightly decreased to 57.1%.

• Net loss attributable to equity holders was HK$192.5 million, a 55.8% reduction from HK$435.3 million in the prior year.

• Selling and distribution expenses fell by 18.5% to HK$1,557.3 million.

• Basic and diluted loss per share was HK3.66 cents, improved from HK8.22 cents.

Outlook and guidance

• The Group will focus on innovation, green development, and sustainability, aiming to launch more high-quality, environmentally friendly products.

• Plans include expanding full-scenario household cleaning solutions, enhancing omni-channel sales, deepening knowledge-based marketing, and advancing digitalization.

• Dividend policy will be continuously reviewed to provide stable returns to shareholders.