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Blue Moon Group Holdings (6993) investor relations material

Blue Moon Group Holdings H2 2024 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Logotype for Blue Moon Group Holdings Limited
H2 2024 earnings summary25 Mar, 2025

Executive summary

  • Revenue rose 16.8% year-over-year to HK$8,555.6 million, driven by growth in all product categories and channels except direct sales to key accounts.

  • Gross profit increased 14.2% to HK$5,183.4 million, but gross margin slightly declined to 60.6% from 62.0%.

  • A net loss of HK$749.3 million was recorded, reversing from a profit of HK$325.3 million in the prior year, mainly due to higher selling and distribution expenses.

  • The Board recommended a final dividend of HK6.0 cents per share.

Financial highlights

  • Online sales channels grew 34.1% year-over-year, now representing 59.7% of total revenue.

  • Selling and distribution expenses surged 55.6% to HK$5,048.5 million, reflecting increased marketing and channel investments.

  • Operating loss reached HK$1,004.2 million, compared to an operating profit of HK$130.4 million last year.

  • Finance income fell 17.8% to HK$223.8 million; finance costs decreased 30.7% to HK$4.7 million.

  • Basic and diluted loss per share were HK13.74 cents, versus earnings per share of HK5.84 cents last year.

Outlook and guidance

  • Plans to continue product innovation, expand omni-channel distribution, and enhance digitalisation.

  • Focus on knowledge-based marketing and sustainable development, with ongoing review of dividend policy.

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