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Debenhams Group (DEBS) investor relations material
Debenhams Group Investor Update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Strategic transformation and rebranding
Debenhams has completed a multi-year turnaround, now serving as the main driver of group profitability and growth.
The group is rebranding as Debenhams Group, pivoting to a marketplace-led, stock-lite, and capital-lite business model.
Debenhams' model will be extended across all group brands, including youth brands and Karen Millen, to accelerate value creation.
The group aims to become a leading global digital retailer, leveraging the iconic Debenhams brand and next-generation technology.
A new ESG strategy underpins the transformation, with partnerships for supply chain transparency, environmental impact, social change, and talent development.
Business model and financial performance
Operates a stockless marketplace model, earning a percentage gross margin on each sale and minimizing inventory risk.
FY25 group GMV pre-returns was £1,930.8m, down 10% year-on-year, with revenue at £1,220.3m, down 16%.
Debenhams generated GMV of £654m and net sales of £205m, achieving a 12% EBITDA margin; medium-term target is a 20% EBITDA margin.
Fashion business now delivers a 7% EBITDA margin after turnaround; CapEx in FY25 was £1.2m.
Adjusted EBITDA for FY25 is expected to be around £40m, with exceptional one-off costs from restructuring and stock write-downs.
Growth strategy and innovation
The platform hosts over 15,000 brands, with new additions daily, driving network effects and consumer choice.
Retail media and fulfillment services (Delivered by Debenhams) are new profit drivers.
Launch of Debenhams Pay Plus aims to enhance payment options and customer lifetime value.
Plans to double brand consideration and significantly increase purchase intent among consumers.
Designers at Debenhams relaunches this autumn/winter, with expansion to more platforms and markets.
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