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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
boohoo group
boohoo group (DEBS) investor relations material
boohoo group H1 2027 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2027 earnings summary23 Oct, 2026
Executive summary
Turnaround continued: GMV returned to growth, returns declined, gross margin expanded, and reported EBITDA improved by £23.2m YoY to £19.7m.
Statutory profit before tax was £28.3m, the first positive result since August 2021; the result includes a £40.6m non-cash US distribution-centre sublease credit.
Financial highlights
Revenue was £409.6m, down 3.0% YoY; gross profit rose 1.0% to £221.5m.
Adjusted EBITDA increased 14.6% to £24.0m; reported EBITDA was £19.7m versus a £3.5m loss, with exceptional costs before non-cash credits down to £4.3m from £24.5m.
Statutory profit after tax was £25.8m versus a £14.7m loss; adjusted loss after tax narrowed to £2.1m from £13.9m.
Free cash flow improved to a £5.6m inflow from a £22.1m outflow; capex fell 27% to £5.5m.
Outlook and guidance
FY27 guidance remains GMV growth and Adjusted EBITDA of at least £59m, with continued material improvement in Reported EBITDA, positive PBT, free cash flow generation and negligible year-end net debt.
September trading continued to show further accelerated growth; the £100m fixed-cost target remains on track.
FY28 costs are expected to fall: depreciation to £14m from FY27 £22m, lease costs to £4m from £14m, and interest by at least ~£10m on the current facility.
Medium-term ambition is £ multi-billion GMV and £100m+ PBT; future cash flows are supported by over £200m of brought-forward tax losses.
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Latest events from boohoo group
- Accelerated growth, improved profitability, and asset disposals set the stage for negligible net debt.DEBS
Q2 2027 TU - Adjusted EBITDA surged 34.6% as the marketplace model scaled and costs were sharply reduced.DEBSH2 2026
- Returned to growth in Q1 FY27 with improved profitability and double-digit EBITDA growth expected.DEBSQ1 2027 TU
- FY26 Adjusted EBITDA up 36% to £53m; FY27 outlook raised with further growth and deleveraging.DEBSH2 2026 TU
- FY26 Adjusted EBITDA raised to £50m, driven by brand momentum and PLT turnaround.DEBSTrading update
- Marketplace-led turnaround delivers profit, margin expansion, and lower net debt.DEBSH1 2026
- Aggressive restructuring drove profit growth, debt reduction, and a strong Debenhams rebound.DEBSH2 2025
- Debenhams Marketplace GMV surged 170% as cost cuts and equity placing offset youth brand declines.DEBSH1 2025
- Marketplace-led model drives profitability and growth, supported by new leadership and ESG focus.DEBSInvestor Update
boohoo group
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Frequently asked questions
boohoo group plc (Debenhams Group) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company markets and sells its products under various owned brands; and through its websites, including boohoo.com and others. It provides clothing items, accessories, footwear, bags and purses, jewelry, hair pieces and beauty products.