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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
Brave Bison Group
Brave Bison Group (BBSN) investor relations material
Brave Bison Group H1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2026 earnings summary26 Aug, 2026
Executive summary
Net revenue nearly doubled year-over-year to £23.9m in H1 2026, driven by acquisitions, strong Sport & Entertainment division trading, and double-digit organic growth at MiniMBA.
Adjusted profit before tax rose 120% to £4.1m, and adjusted basic EPS increased 31% to 3.7p year-over-year.
41% of divisional EBITDA and 32% of net revenue came from scalable, platform-based solutions, highlighting high-margin, low marginal cost business.
Strategic investment in System1 (c.28% stake) and subsequent firm offer to acquire the remainder, aiming to create a new platform of significant scale.
Record contract wins at MiniMBA, including a multi-year agreement with Omnicom.
Financial highlights
Net revenue: £23.9m (H1 2025: £12.0m), up 98% year-over-year.
Adjusted EBITDA: £4.5m (H1 2025: £2.3m), up 98% year-over-year; margin stable at 19%.
Adjusted profit before tax: £4.1m (H1 2025: £1.9m), up 120% year-over-year.
Statutory profit before tax: £2.1m (H1 2025: £0.1m), up 1938% year-over-year.
Net cash (excl. lease liabilities): £4.7m at 30 June 2026 (30 June 2025: £3.9m).
Outlook and guidance
Trading remains in line with Board expectations, with performance weighted to H2 due to MiniMBA's course calendar.
Board confident in strategic and financial rationale for System1 acquisition; ongoing communication with System1 shareholders.
Positive cash inflows forecast for H2 2026 and 2027; going concern basis maintained.
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Latest events from Brave Bison Group
- Net revenue nearly doubled and profitability soared, with strong growth across key divisions.BBSN
Trading update - FY25 saw 60% net revenue growth, five acquisitions, and strong AI-driven performance.BBSNH2 2025
- FY25 results surpassed expectations, with strong growth and accelerated debt repayment plans.BBSNTrading update
- Strong revenue and EBITDA growth, major acquisitions, and upgraded outlook for FY25 and FY26.BBSNH1 2025
- Brave Bison acquires Engage, expanding its sports division and maintaining strong FY24 trading.BBSNTrading Update & M&A Announcement
- Adjusted PBT up 20%, EPS up 17%, and FY24 outlook upgraded with strong cash position.BBSNH1 2024
- Profit before tax up 20% and net cash up 58% as SocialChain boosts margins.BBSNTrading Update
- Brave Bison's acquisition of Builtvisible boosts its digital marketing and SEO strength.BBSNM&A Announcement
- Net revenue up 2%, three acquisitions, and News Corp investment drive strong FY25 outlook.BBSNH2 2024
Next Brave Bison Group earnings date
H2 20265 May, 2027
Brave Bison Group
Next Brave Bison Group earnings date
H2 20265 May, 2027
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