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BrightBid Group AB is a Sweden-based technology company that operates in the digital advertising sector, focusing on AdTech solutions. The company leverages its proprietary IT system, Mytaste BigData Engine, which includes a network of sites and applications designed to attract visitors through offers and discount codes. This technology aims to reduce customer acquisition costs while enhancing sales and margins for online partners. BrightBid Group's operations are divided into two main segments: Mytaste Shopping and Mytaste Food & Beverage, catering to e-commerce in the Nordic region and other markets where it operates. It is headquartered in Stockholm, Sweden, and its shares are listed on the Stockholm Stock Exchange.
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James Quincey: Coca-Cola Chairman and CEO
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Ticker symbol
BRIGHT
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🇸🇪 Sweden