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British American Tobacco (BATS) investor relations material

British American Tobacco H1 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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H1 2025 earnings summary31 Jul, 2025

Executive summary

  • H1 2025 results slightly ahead of expectations, driven by U.S. recovery, Velo/modern oral growth, and transformation momentum.

  • Return to revenue and profit growth in the U.S. for the first time since 2022, led by combustibles and modern oral.

  • Smokeless products now 18.2% of group revenue, with 1.4 million new consumers added.

  • Share buyback increased by £200m to £1.1bn for FY25, reflecting confidence in transformation.

  • Focus on innovation, digital transformation, and efficiency, with significant investments in new categories.

Financial highlights

  • Group revenue up 1.8% at constant FX to £12,567m, at the upper end of 1%-2% guidance.

  • Adjusted profit from operations up 1.9% at constant FX; adjusted diluted EPS up 1.7%.

  • Modern oral revenue up over 40% at constant FX; vapor down 13% due to illicit trade in US/Canada.

  • Gross margin up 250 bps; contribution margin up 2.8 ppts to 10.6%.

  • Notable one-time items: £575m Canadian provision credit, £900m gain from partial ITC investment sale.

Outlook and guidance

  • Full-year 2025 revenue expected at the top end of 1%-2% guidance; mid-single digit New Category growth.

  • Adjusted profit from operations growth expected at 1.5%-2.5% at constant FX.

  • Midterm targets reaffirmed: 3%-5% revenue growth, 4%-6% operating profit growth.

  • Deleveraging to 2.0-2.5x net debt/EBITDA by 2026; progressive dividend and £1.1bn buyback maintained.

  • No improvement in legal vapor market assumed in 2025 guidance due to ongoing illicit trade.

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Frequently asked questions

British American Tobacco p.l.c. provides tobacco and nicotine products to consumers worldwide. It offers combustible cigarettes, including international brands and/or local brands, TMG, and product technology; smoke-free products comprising e-vapour and tobacco heating products, such as e-cigarettes and shisha or heated tobacco sticks; and oral tobacco and nicotine products, such as moist snuff and snus.

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