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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
Build-A-Bear Workshop
Build-A-Bear Workshop (BBW) investor relations material
Build-A-Bear Workshop Investor presentation summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Investor presentation summary1 Sep, 2026
Brand strength and market position
Achieved over 90% aided brand awareness and is recognized as the #1 North American toy retailer.
Generates approximately 100 million store and web visits annually, with 80% of store visits being planned.
Maintains over 20 million loyalty members and is considered one of the 20 most influential retailers in North America.
Brand is multi-generational, with 30 billion annual media and PR impressions, and strong pop culture relevance.
Financial performance and growth
Fiscal 2025 marked the fifth consecutive record year, with revenue of $529.8M (+6.7%) and EBITDA of $81.4M (15.4% margin).
Free cash flow reached $39.5M, and $39M was returned to shareholders in 2025.
Net retail sales grew 50% from 2019 to $486M, and third-party revenue increased 191% to $44M.
ROIC was 27.2% in 2025, with consistent returns positioning for further growth.
Business diversification and expansion
About 40% of sales are to teens and adults, with web demand doubling from 2019 to 2025.
Operates 379 corporate and 295 third-party locations across 37 countries as of Q2 2026.
Expanded store formats include tourist locations, concourse shops, shop-in-shops, ATMs, and wholesale.
Net new unit growth in 2025 was 64 locations, with guidance for at least 50 new units in 2026.
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Latest events from Build-A-Bear Workshop
- Revenue and profit declined, outlook lowered, but store growth and shareholder returns continue.BBW
Q2 2027 - Revenue declined but margins and pre-tax income rose on a one-time tariff refund.BBWQ1 2027
- Proxy covers director elections, auditor ratification, CEO transition, and executive pay practices.BBWProxy filing
- Annual meeting set for June 11, 2026, with key votes on directors, auditor, and compensation.BBWProxy filing
- Record financials, robust global expansion, and increased shareholder returns define 2025.BBWInvestor presentation
- Record revenue and EPS achieved, with global expansion and capital returns despite tariff headwinds.BBWQ4 2026
- Record Q3 revenue and EPS growth, margin expansion, and robust global expansion and capital returns.BBWQ3 2025
- Q2 revenue up 2.4%, record profit, guidance reaffirmed, $100M buyback, global expansion.BBWQ2 2025
- Record revenue and profit growth in 2024, with cautious optimism for 2025 amid tariff risks.BBWQ4 2025
Next Build-A-Bear Workshop earnings date
Q3 20273 Dec, 2026
Build-A-Bear Workshop
Next Build-A-Bear Workshop earnings date
Q3 20273 Dec, 2026
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Frequently asked questions
Build-A-Bear Workshop, Inc., a multi-channel retailer of plush animals and related products, provides customer-created stuffed toy concepts through retail stores and e-commerce Websites worldwide. It offers a number of different plush animals, clothing for stuffed toys, accessories, other gifts, games and activities, invitations and party supplies, personalization services, and teaches values of caring for others through its charitable foundations.
The company also sells its products through franchising operations in North America; Europe; Asia Pacific; Latin America; the Middle East; Africa; Mexico; and community stores in Canada. The company was founded in 1997 and is headquartered in St. Louis, Missouri.