Build-A-Bear Workshop (BBW) Investor presentation summary

Brand strength and market position

• Over 90% aided brand awareness and recognized as the #1 North American toy retailer.

• Approximately 100 million store and web visits annually, with 20 million loyalty members.

• Ranked among the 20 most influential retailers in North America and maintains strong pop culture relevance.

• Multi-generational appeal, with 40% of sales to teens and adults and 30 billion annual media impressions.

Business diversification and expansion

• Expanded beyond kids to target teens, adults, and collectors, with web demand doubling from 2019 to 2025.

• Operates 375 corporate and 289 third-party locations across 36 countries as of Q4 2025.

• Store formats now include tourist locations, concourse shops, shop-in-shops, ATMs, and wholesale.

• Net new unit growth of 64 in 2025, with guidance for at least 50 new units in 2026.

Financial performance and profitability

• Fiscal 2025 marked the fifth consecutive record year, with revenue of $529.8M (+6.7%) and EBITDA of $81.4M (15.4% margin).

• Free cash flow reached $39.5M, and $39M was returned to shareholders.

• Pretax income was $67.2M, and diluted EPS was $3.99 (+5.0%).

• Gross profit margin improved to 55.8%, up 90 basis points.