Carter's
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Carter's (CRI) investor relations material

Carter's 28th Annual ICR Conference 2026 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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28th Annual ICR Conference 2026 summary12 Jan, 2026

Leadership insights and brand value

  • CEO highlighted the strong heritage and latent equity of the brands, emphasizing the need to unlock this value and leverage a talented leadership team.

  • Focus is on directing existing brand equity and organizational talent toward growth.

Investment and demand creation

  • Increased investment in product design and marketing is underway to better connect with Gen Z parents and modern consumers.

  • Marketing spend is being ramped up, with a data-driven, test-and-learn approach to ensure returns.

  • Productivity improvements are prioritized over new store openings, aiming to drive more traffic to existing stores.

  • Social media and influencer engagement are now key channels for reaching target customers.

Consumer trends and pricing

  • Holiday period saw strong performance across all channels and age categories, with higher prices and less promotion not deterring sales.

  • New consumers attracted tend to have higher incomes and are more receptive to premium products.

  • Growth in eco-friendly and premium product lines is contributing to revenue and customer file expansion.

  • Efforts are focused on re-engaging lapsed consumers and acquiring new ones.

  • Maintaining a competitive value equation (price, style, quality) is central to pricing strategy.

How will store closures boost retail profit?
New customer profile and pricing acceptance
What drives Amazon's brand portfolio shift?
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Frequently asked questions

Carter's, Inc. is the largest branded marketer in North America focused on apparel for babies and young children. The company owns several well-known brands, including Carter's, OshKosh B'gosh, Skip Hop, and Little Planet. Carter's sells a range of products such as clothing, accessories, footwear, and home décor for young children, primarily through its retail stores, e-commerce platforms, and various wholesale channels. Additionally, Carter's brands are available at major retailers like Walmart and Target, and online via platforms such as Amazon. Carter's is headquartered in Atlanta, Georgia, and its shares are traded on the NYSE.

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