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Casino Group or Casino Guichard-Perrachon is a French mass-market retail group. The company operates range of hypermarkets, supermarkets, shopping centers, and e-commerce sites, as well as convenience, discount, and cash and carry stores. It was founded on 2 August 1898 by Geoffroy Guichard under the corporate name Guichard-Perrachon & Co. The company is headquartered in Saint-Étienne, France.