CHANEL
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CHANEL (CHANEL) investor relations material

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CHANEL Q4 2024 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Logotype for CHANEL Limited
Q4 2024 earnings summary20 May, 2025

Executive summary

  • Revenue reached $18.7 billion, down 4.3% year-over-year, reflecting challenging macroeconomic conditions in some markets.

  • Operating profit declined 30% to $4,479 million, impacted by record investments in brand activities, boutiques, and client experience.

  • Free cash flow was $1,842 million, with a positive net cash balance and a strong balance sheet maintained.

  • Headcount increased to over 38,400, with a focus on training, mobility, and leadership development.

Financial highlights

  • Adjusted EBITDA fell 24.2% to $5,226 million compared to 2023.

  • Profit after tax decreased 28.2% to $3,399 million year-over-year.

  • Capital investment rose 43% to $1,755 million, supporting boutique expansion and innovation.

  • Net cash position at year-end was $1,876 million, down from $5,797 million in 2023.

  • Free cash flow dropped 50.9% year-over-year.

Outlook and guidance

  • Continued significant investment planned in global distribution, with expansion into India, Mexico, Mainland China, Japan, and Canada.

  • Focus remains on long-term brand equity, client experience, and creative innovation.

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    Frequently asked questions

    CHANEL Limited is a luxury fashion and goods company famous for its high-end fashion, accessories, fragrances, and beauty products. The company designs, manufactures, and distributes a variety of luxury items, including haute couture, ready-to-wear clothing, handbags, jewelry, eyewear, and watches, all characterized by the brand’s signature elegance and craftsmanship. CHANEL’s fragrance and beauty divisions offer iconic perfumes, skincare, and cosmetic products, including the well-known Chanel No. 5 perfume. With a global presence, CHANEL operates boutiques in major cities worldwide and maintains exclusive partnerships within the fashion and luxury sectors.