Chipotle Investor Relations Material

Chipotle Mexican Grill is a popular fast-casual restaurant chain that specializes in Mexican cuisine. The company is known for its focus on high-quality ingredients and sustainable practices. Chipotle's menu features a variety of customizable burritos, bowls, tacos, and salads, with options for vegetarians and vegans.

The company's commitment to using fresh, locally sourced ingredients has earned it a loyal following of customers who appreciate the quality of its food.

Chipotle operates through two main business segments: Restaurants and Other. The Restaurants segment includes all of the company's restaurant operations in the United States and internationally. The Other segment includes the company's non-restaurant operations, such as catering and delivery services.

Chipotle operates over 3,000 restaurants in the United States, Canada, the United Kingdom, France, and Germany. The company has a strong presence in the fast-casual restaurant industry, with a focus on providing a high-quality dining experience that is also affordable.

The company was founded in 1993 in Denver, Colorado, by Steve Ells, who originally intended to open a fine-dining restaurant. However, the success of Chipotle's first location, which offered a limited menu of burritos, tacos, and salads, led the company to focus on fast-casual dining. Chipotle was actually one of the first in the fast-food industry to offer digital ordering and payment options.

The company has also been recognized for its innovative marketing campaigns, such as its "Scarecrow" campaign that highlighted the importance of sustainable agriculture.