Citizens (CIA) investor relations material

Company overview and operations

• Operates as a diversified financial services provider with a focus on life, living benefits, and final expense insurance across the U.S., Latin America, and Asia.

• Employs about 250 people from 28 countries, with policyholders in over 75 countries and more than 3,000 producing agents globally.

• Headquarters in Austin, Texas, with significant operations in Puerto Rico, South America, Taiwan, and a resource center in the Philippines.

• Holds $1.7 billion in assets and over $5 billion in enforced policies, generating $173 million in premium revenue in 2024.

Growth strategy and market expansion

• Achieved record growth in 2024, with two-thirds of new sales from the U.S. due to entry into new markets and product launches.

• Expanded from five to 43 U.S. states in a few years, targeting 49 states plus D.C. soon, excluding New York.

• Focused on underserved markets, especially the domestic final expense segment and home service operations in Louisiana, Mississippi, and Arkansas.

• Plans to leverage expertise in Latin markets to target the large, underserved Latin population in the U.S.

• Exploring cost-effective international expansion, particularly in Asian markets such as Indonesia, Laos, Cambodia, Myanmar, Thailand, Hong Kong, and the Philippines.

Product innovation and agent strategy

• Introduced a white-label strategy for agency partners, allowing them to sell customized products under their own brand, driving 60% of domestic final expense sales.

• Focuses on user and agent ergonomics to simplify processes, making it easier for agents to sell and clients to purchase and retain policies.

• Increased the number of producing agents tenfold in recent years, now focusing on maximizing agent productivity through ease of doing business.

• All U.S. employees are W-2, while overseas employees are contract-based but treated similarly for retention and productivity.