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The company's services allow marketers to target, personalize, measure, and optimize their digital marketing performance by leveraging their proprietary data assets for the global Web display advertising. It also provides a personalized recommendation solution that lets e-commerce sites to recommend relatable products to their customers through its tag-based recommendation tool; and a solution for shopping verticals, which delivers personalized display ads on other publishers' websites. In addition, the company offers a dynamic retargeting product that helps advertisers re-engage consumers who have previously visited its customers' sites.