Decibel Cannabis Company (DB) investor relations material

Business profile

• Three brands: Qwest premium, General Admission core, and Standard Issue, described as Canada’s fastest-growing brand over the prior 12 months; domestic and international segments.

• Domestic sales reach 3,100+ retail stores and represent ~70% of the business; ranked sixth overall in Canada with 4.2% market share in the most recent quarter.

• EU GMP-certified facilities support exports to nine countries, with three additional countries expected by year-end.

Domestic strategy

• Ready-to-consume products lead the portfolio: #1 in infused pre-rolls, #4 in vapes, and third-largest recreational brand in Canada.

• Standard pre-rolls and flower represent ~20% and ~30% of the market, respectively, but only 5% of the portfolio; both are targeted for growth.

• This year, flower and standard pre-rolls are planned for General Admission and Standard Issue; investment will target scale efficiencies, quality, consistency, and brand loyalty.

• Domestic market growth is expected in the low single digits; share gains are targeted through greater Quebec and Ontario penetration, key accounts, retailer programs, and independents.

• Canadian pricing is stabilizing and supply-demand conditions are improving; ready-to-consume categories are expected to outpace the broader sector.

International growth

• Export volumes quintupled from 2024 to 2025; sales are expected to nearly double this year, with similar growth potential into 2027. ~34% utilization leaves capacity to triple international revenue.

• International cannabis markets are projected to grow at a 25% CAGR through the decade; the broader market is projected to exceed $130 billion by decade-end, with much growth coming from overseas.

• Germany’s market volumes tripled last year; current exports represent 5% of its imports, and high local production costs support the view that Germany will remain a net importer longer term.

• Vapes have launched in Germany and the U.K.; additional non-combustible formats, including edibles, are planned as markets develop.

• Export timelines are reported to be ~40% shorter than those of other suppliers; the network includes 16+ customers and 45 suppliers, supporting cross-selling opportunities.