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Dr. Martens (DOCS) investor relations material

Dr. Martens Trading Update summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Trading Update summary10 Jul, 2025

Trading performance and outlook

  • Trading since the start of the financial year has met expectations, with FY26 guidance unchanged.

  • Americas Direct to Consumer channel showed positive momentum, especially in retail and full-price sales.

  • EMEA DTC business remains variable, with the UK market facing ongoing challenges.

  • APAC region continues to grow, led by strong performance in South Korea's shoes category.

  • Autumn/Winter order books are healthy globally; EMEA order book is up year-on-year, Americas is stable with a broader product range.

Strategic initiatives and future focus

  • Focus remains on embedding the new consumer-first Levers for Growth strategy introduced in June.

  • Strategy aims to engage more consumers, increase purchase occasions, optimize distribution, and simplify operations.

  • Performance is expected to be weighted towards the second half of the year, especially for profit.

  • Early progress on strategic initiatives will be detailed at the first half results in November.

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Frequently asked questions

Dr. Martens Plc designs, manufactures, and sells footwear, primarily known for its iconic boots. The company markets its products through owned stores, third-party retailers, and e-commerce platforms in multiple international markets. It targets both fashion-conscious and utilitarian consumers. The company is headquartered in London, United Kingdom, and its shares are listed on the LSE.

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