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El Pollo Loco
El Pollo Loco (LOCO) investor relations material
El Pollo Loco 28th Annual ICR Conference 2026 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.28th Annual ICR Conference 2026 summary12 Jan, 2026
Brand turnaround and marketing
Launched the Let's Get Loco campaign to highlight food quality and attract younger consumers.
Refreshed the menu with new items like burritos, bowls, and salads while maintaining core chicken offerings.
Increased marketing windows from five to six in 2026 to support a richer innovation pipeline.
Leveraged targeted app-based discounting and loyalty programs, increasing visit frequency by 6%.
Enhanced digital and social media engagement, including viral campaigns and delivery aggregator partnerships.
Menu innovation and product development
Introduced new salads and plans to launch chicken tenders with unique sauces later this year.
Expanding into new categories like quesadillas, chicken sandwiches, and beverages such as horchata coffee.
Ongoing focus on both handheld innovations and core bone-in chicken flavors, including Mango Habanero and barbecue.
Operational improvements and margin expansion
Achieved restaurant-level margins back to 17%, aiming for 18%-20% long-term.
Improved COGS by rebidding supply chain contracts and switching distributors.
Enhanced labor efficiency with new scheduling systems, equipment, and in-store kiosks.
Future plans include shifting more prep to suppliers and further simplifying back-of-house operations.
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Next El Pollo Loco earnings date
Q4 20256 Mar, 2026
El Pollo Loco
Next El Pollo Loco earnings date
Q4 20256 Mar, 2026
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Frequently asked questions
El Pollo Loco Holdings Inc operates a chain of fast-casual restaurants specializing in fire-grilled chicken and Mexican-inspired cuisine. The company serves a range of menu items through company-owned and franchised locations across the United States. It focuses on dine-in, drive-thru, and digital ordering channels. The company is headquartered in Costa Mesa, California, and its shares are listed on the NASDAQ.
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