Endeavour Group (EDV) investor relations material

Strategic reset, leadership, and transformation plan

• Comprehensive strategic reset and review identified past missteps, with a new leadership team and a three-phase transformation: reset fundamentals, activate growth platforms, and expand into new opportunities.

• Over 180 initiatives identified to drive transformation, focusing on execution, measurable outcomes, and customer-led, data-driven, omni-channel strategies.

• Group-wide simplification aims to reduce costs, deliver technology separation from Woolworths, and optimize the asset base.

• Deliberate, prioritized execution of strategy to maximize shareholder returns through revenue growth, cost efficiency, and disciplined investment.

• Leadership team restructured to support execution, with new roles and expertise added.

Retail strategy and operational improvements

• Dan Murphy's and BWS have distinct roles, targeting different customer segments and occasions, with Dan Murphy's restoring price leadership and BWS focusing on unmatched convenience and digital evolution.

• Both brands positioned to serve distinct shopping missions, supported by Australia's largest retail liquor footprint and large member bases (~5.6m for Dan Murphy's, ~4.6m for BWS Everyday Rewards).

• Focus on improving retail fundamentals, including space allocation, range optimization, and digital experience.

• Enhanced engagement platforms and retail media to drive repeat sales and customer value.

• Operations are being simplified, reducing complexity, and empowering teams for better customer service.

Hotels transformation and growth

• Hotels business shifting from passive management to active portfolio and operational uplift, leveraging group scale and local accountability.

• Six-pillar strategy includes guest insights, operational efficiency, accelerated investment, accommodation uplift, loyalty growth, and compliance.

• Largest hotels network in Australia (352 hotels), with targeted investment in renewals, refurbishments, and gaming enhancements.

• Portfolio renewal program aims for 50–60 hotel renewals per year, with case studies showing >15% ROI and strong sales uplifts.

• Compliance and responsible gaming remain core priorities, supported by technology and training.