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Establishment Labs (ESTA) investor relations material
Establishment Labs TD Cowen 46th Annual Health Care Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.2025 performance and 2026 outlook
Achieved significant outperformance in 2025, opening 1,500 accounts and exceeding initial expectations for Motiva in the U.S.
Strong growth driven by account penetration, increased utilization, and effective marketing, with patients specifically requesting Motiva.
Continued momentum expected in 2026, with plans to add up to 15 new sales reps to drive further growth.
Preservé launch outside the U.S. has been successful and will be a key growth driver in 2026.
Reconstruction indication and expanded innovation pipeline expected to impact results from 2027 onward.
Marketing, pricing, and product mix
Influencer and celebrity partnerships, including Meghan Trainor, have fueled demand and outpaced projections.
Direct-to-consumer and surgeon-driven marketing strategies will continue in 2026.
Premium pricing strategy for Motiva and Preservé has been well received, with no negative impact on demand.
Surgeons are passing on premium pricing to patients, with procedures averaging 30%-50% higher prices.
Ergonomix implants account for 55%-60% of U.S. sales, with future launches (Preservé, Ergonomix2, Mia) expected to further support premium pricing.
Market expansion and share
Innovative offerings and minimally invasive procedures are attracting new patients, including those previously not considering augmentation.
Market openness and technological advances, such as no general anesthesia and smaller scars, are expected to increase market size through 2027.
U.S. Motiva share reached approximately 20% in its first year, with a goal to exceed 50% share in the future.
Introduction of smaller size Motiva implants in 2026 expected to open up an additional 10% of the market.
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