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Farfetch Limited operates in providing an online marketplace for luxury fashion goods. Farfetch engages through Direct-to-Consumer segment. The Direct-to-Consumer segment offers a platform to buyers to buy luxury products and services online. The company's merchants sell fresh luxury products directly to the consumer, as well as provide shoppers with an opportunity to buy new, pre-owned, and vintage items via digital channels, auction houses, and physical locations. The company is based in London, the United Kingdom.