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Ferrari Investor Relations Material

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The exclusive car manufacturor

The car manufacturing business is usually not very attractive from an investor standpoint because of the high capital intensity and the low-profit margins. Still, Ferrari’s strong brand has helped the company defy financial gravity for decades.

The Ferrari Owners Club

One of the most interesting parts of Ferrari’s business model is its exclusive Owners Club, which is very hard to join, and whose primary goal is to uphold a feeling of scarcity and keep the core customer group loyal.