First Hotels Investor Relations Material

First Hotels AB (publ) is a Sweden-based company primarily engaged in the hotel industry. The company operates in three key business areas: Franchise, Operations, and Property. The Franchise segment offers hotel owners a platform to grow their businesses, while the Operations segment manages hotel operations. The Property segment focuses on investments and creating new business opportunities, providing a solid foundation for profitable growth. First Hotels operates a collection of hotels centrally located in Sweden, Norway, and Denmark. The company is headquartered in Stockholm, Sweden, and its shares are listed on the Stockholm Stock Exchange.