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Fiskars (FSKRS) investor relations material
Fiskars Investor Update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Investor Update summary11 Nov, 2025
Strategic focus and organizational structure
Business Area Fiskars operates as a distinct unit with a focus on the Fiskars and Gerber brands, emphasizing agility, market proximity, and accountability after a recent legal and operational split from the Vita business area.
Business areas now operate independently with their own CEOs, enabling faster execution and tailored growth strategies.
The split enables more transparent capital allocation, sharper target setting, and improved financial disclosures, with full legal separation expected by the end of Q1.
Full business accountability and end-to-end responsibility have been established, improving flexibility and capital allocation.
The group maintains shared services for efficiency, but business areas are empowered to make market-specific decisions and investments.
Financial performance and resilience
Business Area Fiskars achieved net sales of €530.9M and a comparable EBIT of €69.1M for LTM Q3 2025.
Fiskars BA features a lean cost structure, asset-light balance sheet, and resilient business model, maintaining double-digit profitability despite a 3.7% sales decline.
Demonstrated high SG&A efficiency and robust EBIT margin despite a -3.7% net sales decline.
Maintained strong cost control and profitability even during challenging market conditions.
Strategic pricing and operational efficiency have offset tariff impacts, with continued focus on mitigating direct and indirect tariff effects.
Market presence, positioning, and growth strategy
Present in over 40 markets, Fiskars BA is well-diversified geographically and by customer base, with no single retailer accounting for more than 5% of sales.
Holds leading positions in garden cutting, scissors, and outdoor tools, with over one billion Classic Scissors sold globally.
The business is expanding into new growth areas such as urban gardening, pet care, and power tools, leveraging core cutting expertise.
Innovation pipeline has more than doubled in 20 months, with new launches like the Ultra Axe and power tools targeting higher-value segments.
Accelerated retail expansion, increasing shop-in-shop fixtures in the U.S. from 0 to over 200 in 12 months.
Rebasing sourcing timeline
Drivers of SG&A efficiency with media spend
Growth contribution from new categories
What is the long-term tariff mitigation strategy?
How will Fiskars win in the power tool market?
How will legal split impact capital allocation?
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Q4 20255 Feb, 2026
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Frequently asked questions
Fiskars Oyj Abp engages in the manufacture, sale, and distribution of consumer products such as home decor and crafts, outdoor activities, leisure, garden items, and footwear. It operates through the following segments: Europe; The Americas; Asia Pacific; Building and Consumer Flow; and Other Operations. The Europe segment markets tableware and decorative items, kitchenware products, textiles products, DIY materials, sewing machines and related accessories products. The America's segment includes Canada and the United States. Fiskars Oyj Abp was founded in 1649 and is headquartered in Helsinki, Finland.
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