Fluent (FLNT) investor relations material

Strategic positioning and business model

• Focused on commerce media, connecting advertisers with high-value consumers and enabling media partners to unlock new revenue streams through first-party data and digital inventory.

• Commerce media model leverages privacy-focused, data-driven environments for scalable, predictable revenue and enhanced customer experiences.

• Proprietary data and AI-driven technology power personalized ad delivery and campaign optimization, boosting conversions and ROI.

• Deep industry relationships and performance marketing expertise support credibility and growth in the commerce media sector.

• Multiple touchpoints throughout the customer journey—from discovery to post-purchase—maximize monetization opportunities.

Financial performance and growth

• Commerce Media Solutions revenue grew 99% in FY 2025 and 104% year-over-year in 1Q26, now comprising 58% of total revenue.

• Achieved adjusted EBITDA profitability in 4Q 2025, supported by enhanced revenue and improving consolidated margins.

• Ongoing expense discipline and strategic shift from legacy business to commerce media drive profitability.

• US commerce media market projected to reach $100B by 2027, with a 21% CAGR from 2023–2027.

• Strengthened balance sheet with $19.4M in private placements, a new $30M credit facility, and divestiture of non-core business.

Technology and data advantages

• AI models analyze millions of consumer profiles for 1:1 ad personalization, optimizing click-through and conversion rates.

• Predictive algorithms and real-time bidding maximize return on ad spend for clients.

• Extensive first-party database and 15 years of customer acquisition experience underpin technology leadership.