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Fluent (FLNT) investor relations material

Fluent Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary19 Aug, 2025

Executive summary

  • Q2 2025 revenue declined 24% year-over-year to $44.7 million, with net loss improving to $7.2 million from $11.6 million last year; H1 2025 revenue was $99.9 million, down 20% year-over-year.

  • Commerce Media Solutions revenue grew 121% year-over-year to $16.1 million in Q2, now 36% of total revenue, with annual run rate exceeding $80 million.

  • Declines in owned and operated revenue were driven by regulatory headwinds, FTC Consent Order compliance, and reduced media channel diversification.

  • The company raised $10.3 million in equity after the quarter to support growth and address liquidity needs.

  • Strategic shift to commerce media is expected to drive future growth, with new partners and expanded e-commerce channels.

Financial highlights

  • Q2 2025 gross profit was $10.3 million (23% margin), down 18% year-over-year; media margin was $11.9 million (26.7% margin), flat year-over-year.

  • Commerce Media Solutions gross profit rose 43% to $2.9 million (18% margin); media margin up 45% to $3.2 million (20% margin).

  • Adjusted EBITDA loss improved to -$2.8 million in Q2 from -$4.5 million last year; adjusted net loss was $5.8 million ($0.24/share), improved from $7.3 million ($0.47/share).

  • Cash, cash equivalents, and restricted cash totaled $7.3 million as of June 30, 2025.

  • Net long-term debt at June 30, 2025 was $19.9 million, down from $31.9 million at year-end 2024.

Outlook and guidance

  • Commerce Media Solutions expected to continue triple-digit growth in 2025 and become the majority revenue contributor in H2 2025.

  • Expects adjusted EBITDA profitability in Q4 2025 and for the full year 2026, with double-digit consolidated revenue growth.

  • Plans to leverage AI and first-party data to improve monetization and gross margin.

  • Management continues to focus on cost reductions, workforce realignment, and potential divestitures to meet cash flow requirements.

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Frequently asked questions

Fluent Inc. is a data-driven digital marketing company that specializes in customer acquisition, engagement, and retention solutions. The company leverages proprietary data analytics and performance-based marketing strategies to connect brands with targeted consumers across various digital channels. Fluent serves clients in industries such as e-commerce, financial services, healthcare, and entertainment. The company is headquartered in New York, New York, and its shares are listed on the NASDAQ.

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