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Harley-Davidson (HOG) investor relations material

Harley-Davidson Q3 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q3 2025 earnings summary4 Nov, 2025

Executive summary

  • Q3 2025 results reflect the positive impact of the HDFS transaction, unlocking $1.2–$1.25 billion in discretionary cash and transforming HDFS into a capital-light, de-risked business model.

  • Diluted EPS rose to $3.10, up 241% year-over-year, with net income at $377 million, driven by the HDFS transaction and lower share count.

  • Global motorcycle retail sales declined 6% year-over-year, while global shipments increased 33% and HDMC revenue rose 23%.

  • Leadership focused on dealer network health, inventory management, affordability, and expanding the rider base with new products.

  • Major sale of finance receivables and 9.8% equity interest in HDFS to KKR and PIMCO completed.

Financial highlights

  • Q3 2025 consolidated revenue was $1.34 billion, up 17% year-over-year; operating income was $475 million, up 349%.

  • HDFS Q3 operating income surged 472% to $439 million, driven by a $301 million benefit from reversal of credit loss allowance.

  • HDMC revenue increased 23% to $1.07 billion; operating income margin at 5.0%.

  • LiveWire Q3 revenue up 16% to $5.6 million, with operating loss reduced by 30%.

  • Q3 EPS was $3.10; global retail sales declined 6% year-over-year.

Outlook and guidance

  • Full-year 2025 financial outlook for HDMC and HDI remains withdrawn due to ongoing global tariff and macroeconomic uncertainty.

  • HDFS expected to deliver $525–$550 million in operating income for 2025.

  • LiveWire operating loss guidance revised to $72–$77 million for 2025, with net cash use of $50–$60 million.

  • Capital investment guidance for 2025 is $175–$200 million.

  • Announced $200 million accelerated share repurchase as part of a $1 billion buyback plan by end of 2026.

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Frequently asked questions

The notorious American motorcycle manufacturer founded in 1903

Harley-Davidson is an American motorcycle manufacturer founded in 1903. The company is best known for its iconic motorcycles, which have a distinctive look and sound that has made them a symbol of American culture. The business model is centered around producing high-quality motorcycles and related accessories and merchandise, with a strong focus on branding and marketing, which has helped to establish it as a leader in the motorcycle industry.

In addition to its motorcycles, Harley-Davidson also sells a wide range of branded merchandise, including clothing, accessories, and collectibles. This helps to create additional revenue streams for the company and helps to strengthen its brand.

Cult status

One of the key factors that make Harley-Davidson special is its loyal fan base. The company has built a community of enthusiasts who are passionate about the brand and its products. This has helped to create a sense of camaraderie among Harley riders, which has contributed to the company's success.

Listed peers to Harley-Davidson are:

  • Polaris. A manufacturer of power sports vehicles, including motorcycles, snowmobiles, and off-road vehicles.

  • BMW Group. Providing premium automobile and motorcycle products and financing services.

  • Eicher Motors. based in Gurgaon, India. It manufactures and sells motorcycles and commercial vehicles in India, Bangladesh, Kenya, and Uganda.

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