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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
Haypp Group
Haypp Group (HAYPP) investor relations material
Haypp Group Q2 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2026 earnings summary12 Aug, 2026
Executive summary
Achieved fastest year-on-year volume and sales growth since IPO, with record gross margin and strong organic growth across all markets.
Nicotine pouches drove growth, with 45% year-on-year volume increase and US/UK markets up over 100% year-on-year.
Strategic investments in the US and UK accelerated consumer acquisition but temporarily compressed EBIT margins.
Entered Saudi Arabia, now the second-largest nicotine pouch market globally, with robust growth potential.
Active consumers increased to 667,000 in Q2, up 24% year-on-year.
Financial highlights
Net sales grew 27.7% as reported and 27.1% at constant currency, reaching SEK 1,176.7mn, the highest growth rate since IPO.
Gross profit rose 29.2% year-on-year to SEK 229mn; gross margin improved to a record 19.5%.
Adjusted EBIT margin compressed to 2.4% due to increased investments, with adjusted EBIT down 25.2% YoY.
Net debt increased to SEK 221.6mn at quarter-end, with leverage rising to 1.0x adjusted EBITDA.
Active consumers grew 24.4% YoY to 667,000; total volume up 27.9% YoY.
Outlook and guidance
On track to double 2024 revenue by 2028 and increase 2024 EBIT by 3-4x, with 18%-25% CAGR revenue growth and 5.5% adjusted EBIT margin (±150 bps) targeted.
Margin expansion expected to resume in 2027-2028 as scale benefits materialize after current investment phase.
G&A costs expected to stabilize and scale with future growth.
All free cash flow to be reinvested into expansion; no dividend planned.
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Latest events from Haypp Group
- E-commerce leader in nicotine pouches targets rapid growth and margin gains through US/UK focus.HAYPP
ABGSC Investor Days - Nicotine pouch-driven growth and US/UK expansion fueled record sales and active consumers.HAYPPQ1 2026
- Doubling revenue and tripling EBIT by 2028, driven by US growth and scale advantages.HAYPPInvestor presentation
- Nicotine pouch-led growth, record active consumers, and robust outlook with reinvestment focus.HAYPPQ4 2025
- Record Q4 sales and nicotine pouch growth in US and UK drive strong outlook for 2026.HAYPPQ4 2025
- Double-digit LFL sales and record margin driven by U.S. growth and ZYN's return.HAYPPQ3 2025
- Record gross margin and strong LFL growth achieved amid U.S. investment and regulatory shifts.HAYPPQ2 2025
- Nicotine pouch-led growth drove 23% sales gains and margin expansion despite regulatory headwinds.HAYPPQ3 2024
- Nicotine pouch-led sales and margin gains drive strong progress toward 2025 targets.HAYPPQ2 2024
Next Haypp Group earnings date
Q3 20266 Nov, 2026
Haypp Group
Next Haypp Group earnings date
Q3 20266 Nov, 2026
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Frequently asked questions
Haypp Group operates e-commerce platforms focused on the sale of nicotine pouches and snus. The company serves consumers primarily in the Nordic region and select European markets, offering a portfolio of brands and subscription-based services. Its operations include digital retail, logistics, and customer engagement. The company is headquartered in Stockholm, Sweden, and its shares are listed on the Stockholm Stock Exchange.