Herbalife (HLF) investor relations material

Business overview and strategy

• Operates as a global health and wellness company with a direct-selling model, offering ~144 branded products in weight management, targeted nutrition, and sports nutrition across 95 markets.

• Vision is to be the world's premier health and wellness company, community, and platform.

• Competitive advantages include a strong distribution channel, well-recognized brand, science-backed products, and recent acquisitions to drive innovation.

• Nutrition clubs (~63,000 globally) serve as community hubs, offering single-serve products and localized programs.

• Seed-to-Feed strategy ensures quality control from ingredient sourcing to finished product, supported by in-house R&D and manufacturing.

Product portfolio and innovation

• Product categories include weight management, targeted nutrition, sports nutrition, and skincare.

• Launched MultiBurn™, a multifunctional, clinically-studied botanical weight-loss supplement, and expanded into healthy lifespan and advanced skincare categories.

• Skincare line leverages K-beauty science and AI-powered facial analysis for personalized recommendations.

• Pro2col, a digital health platform, integrates biometrics, AI, and personalized nutrition, with investment from Cristiano Ronaldo.

Market position and growth drivers

• Holds leading global market share in meal replacement and protein shakes, with 23% share in active & lifestyle nutrition.

• Large and growing total addressable market (TAM) in weight management ($142.3B), targeted nutrition ($181.8B), and sports nutrition ($46B) with strong secular tailwinds such as aging population and rising health consciousness.

• Recent acquisitions (Pro2col, Link BioSciences, Prüvit) enhance digital and personalized nutrition capabilities.