Herc (HRI) investor relations material

Company overview and strategic positioning

• Celebrating 60 years in business and 10 years as a public company, with 9,900+ team members and 612 locations across North America.

• Operates in a $89 billion addressable market, focusing on disciplined capital management and profitable growth.

• Technology enablement and diversification in top 100 metropolitan markets are key strategic pillars.

• Acquired H&E Equipment Services in June, adding 160+ locations and strengthening presence in major rental regions.

• Now holds a 5% and growing market share, with a fleet valued at over $9.6 billion.

H&E acquisition and integration progress

• Completed IT integration across all branches and headquarters, consolidating onto one platform.

• Realigned field leadership and completed sales optimization; ongoing training in culture, safety, and equipment.

• Training on new technology, Salesforce automation, and pricing tools is underway.

• Targeting $300 million incremental EBITDA: $175 million from revenue synergies, $125 million from cost synergies, with half of cost synergies expected by end of 2025.

• Specialty fleet expansion and technology upgrades are priorities for the acquired business.

Demand environment and market outlook

• H&E's business saw a 15% year-over-year decline pre-acquisition, while core business remained stable.

• Local markets are stable; mega project opportunities remain robust, especially in data centers and LNG.

• Large rental suppliers are showing discipline, preventing over-fleeting; stable operating environment expected into 2026.

• Participating in about 15% of mega project opportunities, with strong visibility into 2026 demand.

• H&E acquisition enhances ability to serve mega projects and national customers.