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Hugo Boss (BOSS) investor relations material
Hugo Boss Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary5 Aug, 2025
Executive summary
Achieved solid Q2 performance with sales and EBIT growth despite challenging macroeconomic and industry conditions, including subdued consumer sentiment and pressured store traffic.
Disciplined execution, cost control, and efficiency gains supported results across brands, channels, and regions.
H1 2025 revenue was €2,000 million, flat year-over-year, with EBIT up 2% to €142 million and net income up 9% to €82 million.
Gross margin remained stable at 62.1–62.9%, and operating expenses declined due to ongoing cost management.
Free cash flow was €71 million in H1 and €138 million in Q2, with higher working capital outflows impacting year-over-year comparisons.
Financial highlights
Group sales reached €1,002 million in Q2 (up 1% year-over-year) and €2,000 million in H1 (flat year-over-year).
EBIT rose 15% in Q2 to €81 million and 2% in H1 to €142 million; EBIT margin improved to 8.1% in Q2 and 7.1% in H1.
Earnings per share increased 27% in Q2 to €0.68; H1 EPS up 9% to €1.19.
Free cash flow was €138 million in Q2 and €71 million in H1; capital expenditure reduced by 41% to €72 million in H1.
Net financial liabilities at €1,141 million, down 1% year-over-year.
Outlook and guidance
Full-year 2025 sales expected at €4.2–4.4 billion (-2% to +2% growth), broadly in line with prior year.
EBIT forecasted at €380–440 million (up from €361 million in 2024), with margin of 9–10%.
Net income projected to increase by 5–22% (2024: €224 million); capital expenditure for 2025 expected at €200–250 million.
Moderate global price increases planned for 2025, excluding China, to safeguard margins.
Company remains vigilant amid ongoing macroeconomic and geopolitical uncertainty, with proactive sourcing and inventory management.
Assess impact of China's subdued demand.
Explain the strategic rationale for CapEx efficiency.
How does HUGO BOSS address industry challenges?
Assess impact of streamlining HUGO's portfolio.
OpEx: Can H2 still be flattish year-on-year?
U.S. price increases: When will they be broad?
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Q3 20254 Nov, 2025
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Frequently asked questions
Hugo Boss AG, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. The company offers shoes for men and women under the brands BOSS, BOSS Green, BOSS Selection, BOSS Orange, Lazy Oaf, HUGO by Hugo Boss, O’ Two Weekend By BOSS Orange By Hugo Boss; suits for men under the brand Hugo Boss; business casual clothes under the brand HUGO; suits for men and women under the brand Hugo; bags under the brand Boss Orange; watches under the brand Hugo Drapsler Timepieces; and fragrances. Its products are sold through company-owned retail stores in more than 110 countries.
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