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Husqvarna (HUSQ) investor relations material
Husqvarna CMD 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Strategic transformation and financial targets
Launched a SEK 4 billion cost-out program, the largest in company history, aiming for annual run-rate savings by 2030, with about 60% of savings realized within 2-3 years and SEK 1.5 billion in non-recurring costs expected.
New financial targets: 3-5% organic sales growth per year, operating margin above 10% in the near to mid-term and over the cycle, and 15% ROCE by 2030, with margin and ROCE targets excluding items affecting comparability.
Capital allocation focuses on profitable growth, turnaround segments, and disciplined M&A, with strong cash flow supporting reinvestment and a net debt/EBITDA below 2.5.
Investments in R&D will remain at 5% of sales, with brand and marketing spend increasing from 3% to 4%-5%.
Dividend policy is set at or above 40% of net income, maintaining investment grade credit rating.
Business portfolio, divisional roadmaps, and operational excellence
Three autonomous divisions (Forest & Garden, Gardena, Construction) manage business portfolio units with clear strategies for growth, profitability, or turnaround.
Forest & Garden focuses on robotics leadership, premium aftermarket services, and expanding aftermarket share of wallet from 20% to 45% by 2030.
Gardena aims to protect leadership in watering and hand tools, transform powered garden and robotics for profitability, and drive growth through innovation and e-commerce.
Construction will simplify its portfolio, shift to platform-based design, and reduce product complexity by at least 20% by 2027, leveraging aftermarket and product innovation.
Operational excellence initiatives target over SEK 4 billion in cost savings by 2030, with complexity reduction, optimized sourcing, and manufacturing improvements.
Market dynamics, innovation, and sustainability
Facing increased competition, especially in battery and robotics segments, with some market share loss but maintaining leadership.
Portfolio management prioritizes robotics, aftermarket, and services for double-digit growth, with ambitions to exceed SEK 12 billion in aftermarket sales by 2030.
New product innovations include AI-enabled robotic mowers and self-operating floor grinders, with a focus on partnerships across the value chain.
Sustainability targets: reduce CO2 emissions by 60% by 2030 (vs. 2015) and achieve 25% of sales from circular offerings.
Cost savings and investments will focus on supply chain, product platform, and organizational efficiency.
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