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Huuuge (HUG) investor relations material
Huuuge Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Executive summary
Q2 2025 revenue was $58.8M, down 7.2% year-over-year, with adjusted EBITDA rising 23.4% to $24M and margin at 41% for the third consecutive quarter above 40%.
Net profit for Q2 2025 was $17.3M, up 14.5% year-over-year, and net operating cash flow reached $25.3M.
Direct-to-consumer (D2C) channel hit a record, representing 22% of Q2 sales and rising to 24.6% in August 2025.
Announced a $120M share buyback for autumn 2025, bringing total shareholder returns to $360M over four years, and introduced a policy to distribute 50–100% of annual free cash flow.
Revenue for the six months ended June 30, 2025 was $121.2M, with net profit rising to $37.1M from $31.6M a year earlier.
Financial highlights
Gross profit for Q2 2025 was $44.1M, down 3.5% year-over-year, while gross margin improved to 75% for H1 2025.
Operating result was $20.8M in Q2 2025, up 26% year-over-year, and H1 operating result increased to $43.2M.
Net operating cash flow for Q2 2025 was $25.3M, with cash and cash equivalents at $188.6M at period end.
User acquisition marketing expenses fell to $14.8M from $23.7M year-over-year.
Direct-to-consumer revenue grew to $25.2M from $13.1M, while third-party platform revenue declined.
Outlook and guidance
Confident in full-year top line guidance, with several feature releases planned for H2 and marketing spend expected to slightly increase for campaigns.
User acquisition spend expected to remain in the low teens as a percent of revenue, with operating costs (excluding user acquisition) projected to decline by ~$12M annually.
Adjusted EBITDA and margin are both expected to increase year-over-year.
Management continues to monitor geopolitical risks, especially in Israel, but reports no significant impact.
No formal forward-looking financial guidance provided.
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