iHeartMedia (IHRT) investor relations material

Audience reach and market position

• Reaches 9 out of 10 Americans monthly across radio, podcasts, streaming, influencers, and live events.

• Broadcast radio maintains the highest reach among all media, with 93% of adults 18+ reached.

• iHeart Broadcast Radio leads ad-enabled monthly reach in the U.S. at 88%, surpassing digital and social platforms.

• Radio dominates in-car listening, capturing 83% of ad-enabled audio time among adults.

Revenue growth drivers and advertising impact

• Radio revenue growth is supported by a larger audience than 20 years ago and radio's dominance as a reach medium.

• Adding audio to existing media boosts performance, with up to 109% improvement in digital and social engagement.

• Radio is highly effective at influencing purchase decisions, with 85% of Americans using it before making purchases.

• AudioGraph integrates radio into digital, data-focused buying ecosystems, enhancing addressability and measurement.

Market trends and automation

• Digital advertising is projected to grow 146% from 2020 to 2027, while radio is expected to decline by 11%.

• Programmatic/automated ad spend is forecasted to increase by 206% by 2027.

• The market is shifting toward automated buying platforms, requiring robust, real-time audience data for radio.