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Integral Ad Science Holding Corp. provides data and services that improve the quality of digital advertising. The company's platform enables its customers to verify whether an ad was actually viewable by a human, has been exposed to devices and environments that fraudsters use to perpetrate their crimes, and uses artificial intelligence to evaluate other potential threats to ad campaign performance, including brand safety and contextual relevancy. It offers desktop, mobile in app, mobile web, video, audio, and native ads verification services. The company was formerly known as Zentrq Ltd. and changed its name to Integral Ad Science Holding Corp. in October 2014. Integral Ad Science Holding Corp. was founded in 2009 and is headquartered in New York City, New York