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Ipsos (IPS) investor relations material

Ipsos Investor Day 2026 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Investor Day 2026 summary22 Jan, 2026

Strategic vision and transformation

  • Aims to become the AI-augmented global market research leader, leveraging technology, data, and human expertise for enhanced, impactful solutions at scale.

  • Six strategic choices: multi-specialist offerings, global-local strengths, speed, AI as a catalyst, access to real people, and value-added services.

  • Focuses on productizing services, expanding into high-growth adjacencies, and maintaining leadership in key markets like the US and China.

  • Emphasizes a renewed, business-centric leadership team, a culture of collaboration, integrity, and client-centricity, and talent development.

  • Transformation is supported by reskilling, leadership development, and a strong focus on commercial excellence.

Technology and AI integration

  • AI and technology are central to future growth, enabling real-time data delivery, predictive analytics, and new service models.

  • Platforms like Ipsos Digital and AI-powered solutions such as Creative Spark AI and PersonaBots drive speed and differentiation.

  • Synthetic data, explainable AI, and human-in-the-loop approaches ensure data quality, transparency, and actionable insights.

  • Over 1,000 tech professionals are building and deploying AI tools, with rapid adoption and productization underway.

  • AI is used for data augmentation, imputation, and creating new client-facing agents, with ongoing expansion across service lines.

Service innovation and global managed services

  • Launching six globally managed services in 2026, including creative assessment, innovation, packaging, and behavioral measurement.

  • Productization and standardization of services aim for double-digit growth and several hundred million EUR in new revenue.

  • AI is infused into new and existing services, enabling real-time diagnostics and large-scale data processing.

  • Case studies show success in retaining and expanding major global clients through integrated, scalable delivery models.

  • Behavioral Measurement and Data Integration & Analytics are highlighted as high-growth, differentiated offerings.

How will the €1B investment impact free cash flow?
How to ensure reliability with 48-hour delivery?
What drives growth from 0.6% to 3-4% by 2026?
DI&A's revenue target by 2030
GMS's expected growth contribution
M&A priorities for future growth
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Frequently asked questions

Ipsos SA, commonly referred to as Ipsos, is a global market research and consulting firm headquartered in Paris, France. Founded in 1975, the company specializes in delivering information and insights on brands, markets, people, and society. Ipsos offers a variety of services including market strategy and understanding, retail and consumer intelligence, public affairs, media development, and employee relationship management. The company's research methods cover both qualitative and quantitative techniques, providing actionable insights across various sectors such as healthcare, media, advertising, and technology. The company is headquartered in Paris, Ile-de-France, and its shares are listed on the Paris stock exchange.

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