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Ipsos (IPS) investor relations material
Ipsos Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary24 Jul, 2025
Executive summary
H1 2025 revenue grew 1.5% to €1,155M, with a return to organic growth in Q2 and profitability at 8.3%.
Major acquisitions (BVA Family, infas) strengthened positions in France, UK, Italy, and Germany.
Significant AI and technology initiatives launched, including PersonaBots, digital twin panels, and new platforms.
CEO reaffirmed 2025 targets: organic growth above 2024 and operating margin near 13% at constant scope.
Financial highlights
Operating margin declined to 8.3% from 10.1% year-over-year; net profit fell 17%.
Free cash flow was €40M–€54M, down from €80M–€177M in H1 2024.
Gross margin/revenue at 68.4%–68.5% for H1 2025.
Net debt/EBITDA at 0.6x; cash position at €250M as of June 30, 2025.
Outlook and guidance
Organic growth and profitability expected to accelerate in H2, with full-year margin targeted at 13% at constant scope.
Cost controls, including a 1.8% headcount reduction, are in place to support profitability.
Acquisitions expected to dilute margin in 2025, with profitability restoration targeted within 18–24 months.
New strategic plan, Horizons 2030, to be presented in November 2025.
How does Ipsos plan to improve BVA's margin?
Assess impact of political context on US vaccines.
Elaborate on Ipsos' cost optimization measures.
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Frequently asked questions
Ipsos SA, commonly referred to as Ipsos, is a global market research and consulting firm headquartered in Paris, France. Founded in 1975, the company specializes in delivering information and insights on brands, markets, people, and society. Ipsos offers a variety of services including market strategy and understanding, retail and consumer intelligence, public affairs, media development, and employee relationship management. The company's research methods cover both qualitative and quantitative techniques, providing actionable insights across various sectors such as healthcare, media, advertising, and technology. The company is headquartered in Paris, Ile-de-France, and its shares are listed on the Paris stock exchange.
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