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iQIYI, Inc. operates as an online entertainment service in the People's Republic of China. The company provides subscription-based services, including original and licensed content, user generated content, pay-per-view channels, and other video services; and advertising services, such as banner ads, video ads and pop-up ads, branded programs, commercials, advertorials, promotional events, sponsorships or product placements, among others. The company also offers IQIYI Mall to customers for purchasing consumer products and merchandise related to TV shows that are featured on the iQiYi platform through the website; and live stream sponsorship opportunities for brand advertisers who want to reach online audiences through sponsoring live streaming sessions hosted by third party internet celebrity.

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