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JD.com (JD) investor relations material

JD.com Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary14 Aug, 2025

Executive summary

  • Net revenues rose 22.4% year-over-year to RMB 357 billion in Q2 2025, driven by strong growth in electronics, home appliances, general merchandise, and services.

  • Non-GAAP net income attributable to shareholders was RMB 7.4 billion, down from RMB 14.5 billion year-over-year, reflecting higher investments in new businesses, especially food delivery.

  • JD Retail achieved 20.6% revenue growth and a record 4.5% operating margin, with operating income of RMB 13.9 billion.

  • Quarterly active customers and user shopping frequency grew over 40% year-over-year, with JD Plus members' frequency up 50%.

  • Food delivery and new business initiatives drove user growth, engagement, and cross-selling synergies.

Financial highlights

  • Net product revenues increased 20.7% and net service revenues rose 29.1% year-over-year in Q2 2025.

  • Gross margin reached 15.9%, marking the 13th consecutive quarter of year-over-year expansion.

  • Non-GAAP net profit margin declined to 2.1%, mainly due to strategic investments in food delivery and new businesses.

  • Free cash flow for the last twelve months was RMB 10 billion, down from RMB 56 billion year-over-year.

  • Cost of revenues grew 22.2% to RMB 300 billion, with marketing expenses up 127.6% year-over-year.

Outlook and guidance

  • Management remains confident in sustaining growth outpacing the industry, leveraging supply chain, product, price, and service advantages.

  • Long-term goal to achieve high single-digit profit margin, with core retail business on a healthy margin trend.

  • Continued investment in new businesses, including food delivery, is expected to impact margins short-term but drive long-term user, GMV, and profit growth.

  • Focus on enhancing user experience, lowering costs, and improving efficiency while executing new business initiatives.

  • International expansion remains a key strategy, with plans to launch JoyBuy in Europe and pursue synergistic acquisitions.

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Q3 2025
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13 Nov, 2025

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Frequently asked questions

Chinese E-Commerce Giant

JD.com, also known as Jingdong, is a Chinese e-commerce company with multinational operations. It is one of the largest B2C online retailers in China by transaction volume and revenue, offering a wide variety of products including electronics, apparel, and home goods. JD sets itself apart with a commitment to quality, authenticity, and a logistics network that ensures quick and reliable delivery. The company is headquartered in Beijing, China, and its shares are traded on both the Nasdaq and the SEHK.

Liu Qiangdong

Liu Qiangdong's journey to becoming the founder of JD.com is a remarkable tale of perseverance and determination. Coming from a humble background, Liu was born into a poor farming family in rural China. Despite the financial challenges, he was committed to education as a path to a better life. Liu excelled academically, eventually securing a place at Renmin University of China in Beijing. After graduation, he began his foray into retail with a small store selling magneto-optical products. The transition from a physical storefront to an online platform, which eventually became JD.com, If you’re looking to learn more about the history of JD and the story of Liu Qiangdong, this article is a fantastic place to start. Today, JD is one of the largest companies of its kind in the world and is often compared to the likes of Alibaba and Amazon.

A Masterclass in Logistics

JD.com's logistics network is a critical component of its business model, representing one of the most advanced and extensive systems in China's e-commerce sector. The company operates over 800 warehouses, encompassing a vast area, and has developed an efficient last-mile delivery network that reaches a majority of China's population. Notably, JD.com is focused on driving its logistics solutions forward and has made several investments in automation and technology, including the use of drones, autonomous vehicles, and state-of-the-art warehousing technologies. While the company's logistics network extends far beyond Chinese borders, its most efficient and advanced solutions can be found in its home country.

The Business Models

JD.com has a direct sales model, where it maintains control over the entire supply chain from procurement to delivery. It also has a marketplace platform that allows third-party sellers to sell their products on JD's website, expanding their product offerings.

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