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Blue Jets

JetBlue Airways Corporation, written and stylized as jetBlue, is an American low-cost commercial airline company with domestic and international flight routes. The company operates over 1,000 flights daily and has roughly 100 destinations spread out across the Americas and Europe. The company is headquartered in NYC but also has regional offices in Utah and Florida. JetBlue’s shares are traded on the Nasdaq.

History and Philosophy

JetBlue Airways was founded as NewAir in 1998 by David Neeleman, aiming to bring innovation and competition to the US airline industry. The airline commenced operations in 2000, differentiating itself with amenities like in-flight entertainment in every seat and no overbooking policy. Strategically choosing John F. Kennedy International Airport (JFK) as its primary hub, JetBlue began with routes connecting JFK to Florida and California. Over the next decade, the airline saw consistent growth, expanding its route network across the U.S., the Caribbean, and South America. In a similar manner to how Southwest operates, the company aimed to compete with large carriers like American Airlines and Delta by offering cheaper flights to popular destinations.

Domestic and International Flights

JetBlue Airways operates a diverse network of flights, spanning both domestic and international markets. Within the U.S., the airline connects major metropolitan areas, regional hubs, and smaller cities. Expanding beyond its domestic routes, JetBlue has established services to destinations in the Caribbean, Central and South America, and certain European locations.

The Business Model

JetBlue Airways adopts a hybrid business model that merges elements from both traditional network carriers and low-cost carriers. Central to its strategy is the emphasis on providing competitive fares while offering several value-added services, including in-flight entertainment and more generous legroom in coach relative to some rivals. Looking to expand its reach, the airline has engaged in partnerships and code-sharing agreements with multiple international carriers.