J.Jill (JILL) investor relations material

Company overview and business model

• Operates as a national lifestyle brand offering apparel, footwear, and accessories for women, with a focus on simplicity and inclusivity.

• Sells products through over 250 retail stores and a robust ecommerce platform, targeting women 45+ with high discretionary income.

• Product assortment includes core and sub-brands, with a full range of sizes and omnichannel customer engagement.

Financial performance and metrics

• Omnichannel customers represented approximately 24% of the active customer base for fiscal years 2023–2025.

• Median annual household income of target customer is about $150,000, with an average brand tenure exceeding 10 years.

Use of proceeds and capital allocation

• Net proceeds from the company’s share sales will be used for general corporate purposes, including debt repayment, working capital, capital expenditures, investments, acquisitions, and potential share repurchases.

• Proceeds may be temporarily invested or used to repay short-term or revolving debt.

• Management retains broad discretion over allocation of proceeds.

• No proceeds will be received from shares sold by the selling stockholder.