Juventus Football Club Investor Relations Material

Juventus Football Club S.p.A., known colloquially as Juve, is a prominent professional football club based in Turin, Italy. Competing in Serie A, the top tier of the Italian football league system, Juventus is one of the most storied, popular, and successful football teams both in Italy and internationally. . Juventus generates revenue through various channels such as broadcasting and media licensing, sponsorships, stadium and friendly match revenues, direct retail, e-commerce, brand licensing for product manufacturing, and other fan service offerings. Additionally, the club benefits from managing multi-annual player sporting rights. The club is headquartered in Turin, Italy, and its shares are listed on the Borsa Italiana.