Kakao (035720) investor relations material

Market leadership and ecosystem

• KakaoTalk maintains 94% penetration in Korea, with 49M domestic MAU, making it the top messenger and mobile app in the country.

• Diverse revenue streams span advertising, e-commerce, fintech, mobility, music, webtoons, and entertainment.

• Holds leading positions in mobility, digital banking, and webtoon platforms, with KakaoBank and Piccoma as notable assets.

• Kakao's ecosystem is deeply integrated into daily life, supporting payments, shopping, mobility, and content consumption.

• Strategic focus on expanding AI-driven services and hyper-personalized experiences within KakaoTalk.

Financial performance and growth

• Achieved record-high Q1 2026 revenue of KRW 1,942bn (+11% YoY) and operating profit of KRW 211bn (+66% YoY, 10.9% OPM).

• Platform revenue grew 16% YoY, led by Talk Biz advertising (+16% YoY) and Pay surpassing KRW 300bn in quarterly revenue.

• Content revenue increased 5% YoY, with music up 11% YoY and Piccoma maintaining No.1 in Japan's app market.

• Operating expenses rose 7% YoY, mainly due to labor and infrastructure, but marketing spend remained efficient.

• Net profit for Q1 2026 reached KRW 227bn (+13% YoY), with a net profit margin of 11.7%.

Core business drivers and strategy

• KakaoTalk engagement accelerated by short-form video, feed services, and new AI features.

• Kanana in KakaoTalk and ChatGPT for Kakao launched, driving higher engagement and retention.

• Talk Biz advertising saw strong growth from business messaging (+27% YoY) and display ads (+10% YoY).

• E-commerce GMV grew 10% YoY, with gifting and store segments performing well.

• Guidance targets over 10% annual revenue growth and 10% OP margin for 2026, focusing on AI integration and platform expansion.