Kempower (KEMPOWR) investor relations material

Strategic Vision and Market Positioning

• Aims to be a top-three global leader in DC fast charging by 2030, evolving from a hardware-focused, Europe-centric company to a balanced global player with a lifecycle business model and materially higher recurring revenues.

• Focuses on four strategic pillars: customer centricity, technology leadership, lifecycle solutions, and operational excellence.

• Recognized for distributed, modular, and intelligent charging systems, with strong software and service integration and industry-leading uptime.

• Blue-chip customer base across CPOs, fleets, and ports, reducing concentration risk and validating market position.

• Strategy emphasizes compounding results, disciplined execution, and a balanced global presence.

Market Outlook and Growth Drivers

• DC fast charging market (excluding China) projected to double from €4.5bn in 2025 to over €10bn by 2030, with 18% CAGR.

• Market reset due to more realistic BEV adoption forecasts, especially in North America, but BEV sales still expected to triple by 2030.

• Growth supported by TCO advantages, stricter CO₂ regulations, public/private funding, energy security, and increased infrastructure investment.

• Ports identified as a fast-growing sub-segment, with electrification driven by mandates and TCO benefits.

• Funding runway for CPOs secured by €10bn+ in private funding over the last two years.

Business Model Evolution and Technology Leadership

• Transitioning from 95% hardware revenue to a higher share of recurring, higher-margin aftermarket and software revenues, with aftermarket and services revenue expected to outpace overall growth.

• Full-stack offering combines modular hardware, proprietary software (ChargEye), and lifecycle services, with AI-driven solutions enhancing uptime, predictive maintenance, and customer value.

• Leading in megawatt charging systems (MCS), microgrid deployments with BESS integration, and 20+ AI agents deployed.

• R&D investment at 7.5% of sales, focusing on innovation, cost reduction, and next-gen technologies.

• Lifecycle solutions include parts capture, service contracts, modernization, and software, all supported by data and analytics.