Komplett Group
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Komplett Group (KOMPL) investor relations material

Komplett Group SEB Nordic Seminar presentation summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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SEB Nordic Seminar presentation summary7 Jan, 2026

Business overview

  • Leading Nordic online-first electronics retailer with five brands serving B2C, B2B, and distribution segments.

  • Operates 34 NetOnNet self-service shops and 12 Webhallen small-box stores, supported by efficient logistics in Norway and Sweden.

  • Brands include Komplett, NetOnNet, Webhallen, Ironstone, and Ditegra, each targeting distinct customer needs.

  • High customer satisfaction, fast delivery, and loyal customer base are common brand traits.

  • FY 2024 revenues: NOK 15.3 bn, with 71% from B2C, 10% B2B, and 19% distribution.

Brand positioning and consumer perception

  • Komplett is the most trusted electronics retail brand in Norway, known for efficiency and broad assortment.

  • NetOnNet holds a strong low-price position and is the second most loved electronics retailer in Sweden.

  • Webhallen is highly trusted, excelling in innovation and serving a niche of gamers and tech enthusiasts.

  • Omnichannel strategies: NetOnNet (40-45% online), Webhallen (60-65% online).

  • Consumer research confirms unique value propositions for each brand.

Market environment and trends

  • Market supported by rapid innovation, digitalization, and lifestyle trends like gaming and home office.

  • Consumer electronics spending is recovering, with real household expenditure on goods returning to growth.

  • Positive effects from new product launches and strong demand for novelties and replacement cycles.

  • Good demand for private label products; value-for-money remains a key focus.

  • Outlook is positive, especially in Norway, with improving conditions in Sweden.

Evaluate omnichannel store ROI for NetOnNet/Webhallen
Reconcile innovation speed vs. less impetus outlook
Long-term gross margin impact of efficiency measures?
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Q4 202512 Feb, 2026
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Frequently asked questions

Komplett is a Norwegian company that sells consumer electronics to end customers and resellers over the Internet. The company has direct relationships with both manufacturer and distributors, allowing it to offer products at low prices. With more than 20 years in the business, they are Norway's leading online retailer within computers and consumer electronics.

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