Lamar Advertising Company
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Lamar Advertising Company (LAMR) investor relations material

Lamar Advertising Company Citi’s Miami Global Property CEO Conference 2026 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Citi’s Miami Global Property CEO Conference 2026 summary2 Mar, 2026

Market positioning and business model

  • Yield remains near 5%, above the REIT average, with AFFO multiples below peers, suggesting undervaluation.

  • High barriers to entry due to federal, state, and local regulations create a strong competitive moat.

  • Dominant market share in small and mid-sized markets, with 80%+ share across most of the footprint.

  • Capacity growth is primarily through digital conversions, not new builds.

  • Ability to control digital competition within existing markets.

Financial performance and outlook

  • 2025 finished stronger than expected, with a robust holiday season driving EBITDA and AFFO per share above guidance.

  • Political advertising and recent acquisitions are expected to provide tailwinds in 2026.

  • Loss of the Vancouver transit franchise had minimal EBITDA impact, while the Verde acquisition is highly accretive.

  • World Cup-related contracts already exceed $3 million.

  • Guidance for 2026 includes continued growth from rate increases and integration of acquisitions.

Industry trends and verticals

  • New pharma advertising vertical emerged due to regulatory changes, with geofencing enhancing campaign effectiveness.

  • Local advertising remains the majority, with increasing share versus traditional media in many markets.

  • Ability to adapt to changing verticals and customer bases, replacing lost segments with new ones.

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Next Lamar Advertising Company earnings date

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Morgan Stanley Technology, Media & Telecom Conference 20264 Mar, 2026
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Morgan Stanley Technology, Media & Telecom Conference 20264 Mar, 2026

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Frequently asked questions

Lamar Advertising is one of the largest outdoor advertising companies in North America, offering thousands of displays across the continent. It offers businesses a variety of billboard, interstate logo, transit and airport advertising opportunities to reach broad audiences every day. In addition to traditional out-of-home inventory, the company is proud to offer its customers the largest network of digital billboards in the United States. With a diverse inventory of billboard, interstate logo, transit and airport advertising formats, the company reaches an extensive audience every day.

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